Should You Partner with KOLs or KOCs? A Solopreneur’s Guide to Influencer Campaigns
TL;DR: For solopreneurs weighing KOLs vs. KOCs: KOLs = broad reach & prestige (good for awareness). KOCs = authentic trust & conversions (budget-friendly). ✅ Run a campaign if you have a clear goal, a review-friendly product, and minimal budget/time. 🔍 Find collaborators via social search, communities, or outreach tools. 📩 Outreach tip: Personalize, be clear…