How We Built a Fully Automated Content Marketing System Using Make (And Why You Should Too)
Content is king — but consistent visibility is what builds brand authority.
Publishing high-quality articles once isn’t enough. You need to repurpose and distribute content across multiple platforms — fast, accurately, and SEO-safe.
That’s exactly why we built a fully automated content distribution system using Make, combined with APIs from Dev.to, Medium, Hashnode, and others.
The Problem: Distribution Takes Time
Even with great content, distribution is a bottleneck:
- Manually uploading articles to multiple platforms
- Copy-pasting tags, excerpts, metadata
- Risking duplicate content without canonical URLs
- Delayed publishing means missed reach opportunities
All that effort can lead to inconsistency, content decay, and lost SEO value.
Our Solution: Full Content Automation with Make
We used Make.com (formerly Integromat) to architect a modular content workflow that publishes content automatically across multiple channels — without sacrificing SEO best practices.
Here’s how the system works:
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Content Trigger
A new article is added or updated in our CMS or Airtable base.
This triggers a Make scenario.
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Canonical & Metadata Handler
The scenario dynamically sets the canonical URL to our own site, e.g.:
https://scalevise.com/resources/why-we-use-react-laravel-and-custom-middleware-not-all-in-one-platforms/ -
Multi-Channel API Publishing
Make pushes the same article to:
- Dev.to (via Dev API)
- Hashnode (via GraphQL API)
- Medium (via REST API)
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Post-Publish Actions
- Share to social media automatically
- Ping search engines via IndexNow
- Log everything for audit or rollback
Why We Chose Make
There are other automation tools — but Make gives us:
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Visual flow building
Even non-developers can tweak or extend flows.
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Powerful API handling
Custom headers, tokens, GraphQL, pagination — all supported.
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Scalable architecture
We can fork scenarios for clients, without rewriting.
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Great for prototyping
We start fast and scale later with custom middleware if needed.
Is This Safe for SEO?
Absolutely.
Each post uses a canonical link pointing to our own domain, so platforms like Medium, Hashnode, or Dev.to simply act as distribution nodes — not content owners.
Search engines know where the “real” article lives.
No duplicate content penalties. No ranking loss.
In fact, these posts often act as backlinks and brand signals.
What Are the Results?
Since implementing this strategy:
- Publishing time decreased by 85%
- Organic impressions grew by 213% across all platforms
- We’ve seen up to 12% click-through rate from syndication posts
- Clients now get their posts seen on multiple domains — instantly
Want This for Your Business?
We help agencies, SaaS companies, and thought leaders build automated content machines.
From writing to publishing to SEO — handled in Make, or extended in Laravel middleware when scale demands it.
→ Scan your website to find automation gaps
→ Or contact us and let’s build your growth engine
