I built a text-first browser idle game — and it unexpectedly found players in 33+ countries

When I started building Run4ever, I didn’t plan to make a typical idle game.

I wanted something:

Playable instantly in a browser
Persistent over time
Competitive, but calm
Lightweight and text-first
Designed for long-term progression, not short sessions

The result is Run4ever — a browser-based progression game where players create runners, get badges, accumulate distance automatically, gain experience, earn real rewards based on distance and XP, and climb global leader boards.

No installs. No heavy graphics. Just long-term progress ticking forward.

🏃‍♂️ What the game actually does

Players:

Create runners (3 different types for different game plays)
Start runs of different duration (pro version)
Accumulate kilometers/miles automatically
Earn rewards
Use boosters on runners

Runners:
Win badges
Compete globally on leader boards

Everything happens asynchronously. You don’t need to keep the tab open — progress continues on the server.

Rules & mechanics:
https://run4ever.win/rules

Game link:
https://playrun4ever.com

🚀 Unexpected traction

I launched a public beta quietly.

Then I posted the game on itch.io.

In less than 24 hours:

30+ new players joined
Players from 15+ countries
Zero paid marketing

A few weeks later:

100+ players
33+ countries
Over 1 million kilometers run
First paying Pro player
Weekly runner creation nearing rule limits

All from organic discovery.

It confirmed something interesting:
There’s still space for text-first, slow-burn, minimalist browser games.

🔧 Current status

Run4ever is still in public beta.

I’m actively:

Fixing bugs discovered by new users
Adding some missing translations (multi-language UI)
Adding new features
Checking progression and game dynamics
Gathering player feedback

The beta now runs until either 500 players, or June 6th, whichever comes first

💡 Why I’m sharing this

Most indie dev posts focus on art-heavy or real-time games.
But there’s a quiet niche of:

Idle games
Incremental games
Text-first simulations
Long-term persistent worlds

And they can absolutely work — even with a solo dev, small budget, and simple tech stack.

📣 If you want to try

Game:
https://playrun4ever.com

Rules:
https://run4ever.win/rules

Free to play. Works on desktop and mobile browsers.

Feedback welcome — especially from fellow devs 🙂

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